The Top 5 Must-Have Magento Reports

Magento is a great platform. It’s incredibly flexible, and it is used to power everything from early stage ecommerce stores to some of the biggest sites on the internet. However, like any platform, some areas of its functionality are stronger than others.

Magento’s Default Reports

The default Magento reports are useful, but very basic. They include:

• Top 5 items, search terms or customers
• Most recent 5 customers, orders, or search terms
• Revenue and orders trends over time
• Lists of orders, products, customers, and search terms

These reports are great, but they won’t allow you to build a data-driven business. To do that, you need to supplement Magento’s default reporting with additional analysis.

What’s Missing from Magento Reports?

At RJMetrics, we work with hundreds of incredibly successful online retailers, and we’ve found that certain reports are critical whether you’re selling silly putty or string cheese. If you don’t have these reports, you’re flying through a thunderstorm with no compass.

Download the whitepaper to find out the Magento reports you really need.