Churn Rate 101

Understanding Churn Rate and How it Affects your Ecommerce Business

Most businesses focus their efforts on acquiring new customers, but retaining current customers is just as important. The number of current customers that never return to purchase more from your business hurts your revenue growth. 

Download this whitepaper to learn the basics of Churn Rate.

After reading, you will be able to answer:

  • What is Churn?
  • How does it affect my business?
  • How do I measure it?

The most important metric for an online business is Revenue; the second most important is Churn. Your churn rate impacts your customer lifetime value, the profitability of your marketing channels and even the long-term sustainability of your entire business.

RJMetrics helps online retailers analyze and understand their data. If you're interested in learning more about how we help some of the fastest-growing online retailers analyze their marketing, merchandizing, and user behavior data, please give us a shout at