Most businesses focus their efforts on acquiring new customers, but retaining current customers is just as important. The number of current customers that never return to purchase more from your business hurts your revenue growth.
After reading, you will be able to answer:
The most important metric for an online business is Revenue; the second most important is Churn. Your churn rate impacts your customer lifetime value, the profitability of your marketing channels and even the long-term sustainability of your entire business.