Why your ROI Numbers are Wrong

…and How to Fix Them.

ROIwCLVMost marketers only attribute first purchase when calculating ROI and because of this, are making the wrong decisions for their marketing strategy. 


Download this whitepaper to learn how to properly measure your digital marketing activities.


You will learn:

  • Why your numbers aren't giving you the whole picture
  • How important it is to include repeat purchase rate and customer lifetime value in your ROI numbers
  • What gives you the best return on your marketing dollars


Calculating your ROI on marketing campaigns is great, but not that helpful if you aren't using the right numbers. Understanding the effectiveness of digital marketing channels and campaigns is critical for creating a fast-growing online store. Profitable, scalable marketing is every marketer’s dream.


RJMetrics helps online retailers analyze and understand their data. If you're interested in learning more about how we help some of the fastest-growing online retailers analyze their marketing, merchandizing, and user behavior data, please give us a shout at sales@rjmetrics.com.