Most marketers only attribute first purchase when calculating ROI and because of this, are making the wrong decisions for their marketing strategy.
Download this whitepaper to learn how to properly measure your digital marketing activities.
You will learn:
Calculating your ROI on marketing campaigns is great, but not that helpful if you aren't using the right numbers. Understanding the effectiveness of digital marketing channels and campaigns is critical for creating a fast-growing online store. Profitable, scalable marketing is every marketer’s dream.